Tencent

To convey Tencent’s youthful and creative culture as well as its unique position between physical and virtual reality, the edg design team applied a "regenerative design" approach to create a highly adaptive office interior consisting of different visual themes for each of its eleven floors. Open office areas and meeting rooms epitomize these themes by highlighting contemporary urban fantasies, such as: cartoon landscapes, videogame adventures and children's fairytales. The combination of traditional and playful concepts into a corporate environment created a space that accurately captures the company's desired brand image.